Barceló Imperial — Recipes & Content
The brief.
Hermansson & Co wanted to introduce Barceló Imperial to a Swedish drinks audience through authentic, premium content — and give the brand a presence on @cocktaildetour.
How we approached it.
Recipe Development
We developed three classic rum cocktail recipes tailored to showcase Barceló Imperial's character — each chosen for visual impact and cultural resonance with a Swedish drinks audience.
Photography & Video
All photography, video and editorial content was produced in-house, with full image rights delivered to the client upon completion.
Multi-Platform Distribution
Content was distributed across Instagram feed, Stories, Reels and TikTok over a three-week campaign, with direct links to Systembolaget in every Story.
Editorial Placement
A permanent article and all three cocktail recipes were published on cocktaildetour.com, giving the campaign lasting search visibility beyond the social window.
What we delivered.
- 3 feed posts — one per cocktail recipe
- 1 Reel published on Instagram and TikTok
- 20+ Stories with direct links to Systembolaget
- Permanent article + recipe on cocktaildetour.com
- Full image rights delivered to client
In motion.
