vidglaset.se
Reach Swedish wine enthusiasts through our independent editorial wine site: reviews, pairings and a newsletter built on genuine knowledge and honest opinions.
About vidglaset.se.
vidglaset.se is our own independent wine editorial: tastings, reviews, food pairings and longer-form writing for a Swedish wine audience. It sits alongside @cocktaildetour, but speaks to a more dedicated, knowledge-seeking reader. We build engagement with interactive features like wine quizzes and knowledge quizzes, and are growing our own membership base and newsletter.
Audience.
72% female · 28% male
Core audience 35–54
99% Sweden (Instagram)
Ways to work with us.
- — Sponsored articles and reviews with product focus
- — Food and wine pairing guides featuring your product
- — Sponsored Reels and carousel posts on Instagram and TikTok
- — Mentions in the newsletter to subscribers
- — Instagram ads where relevant
vidglaset.se is in an expansive phase: we gained 1,000+ new Instagram followers last month alone, publish at least 2 new articles a week, and the newsletter list is growing too. Site traffic is still early-stage (a few hundred visitors a month), but it's growing fast alongside the content and the social following.
Get in touch.
We'd love to hear about your project.
We typically reply within 24 hours.